Mike is a consultant and change agent specialising in developing skills in senior people to increase organizational performance. What's the 'big picture' for your science-based business? Here's a way to discover:. History of PEST analysis. Your email address will not be published. Among them was an American: Francis J. In , he became a professor at Harvard Business School. Three years later, he released a critical novel: Scanning the Business Environment.
He is credited as the founder of PEST analysis. ETPS was the beginning. It was a good starting point. And it would change its name many times over the years. This changed the meaning to Strategic Trend Evaluation Process. STEP is easier to remember than four jumbled letters.
External factors are trademarks in the macro environment. But the acronym changed once more. One we discuss on this site regularly. Fifty years ago, scholars were expanding their knowledge on strategic planning. Among them was an American: Francis J.
In , he became a professor at Harvard Business School. Three years later, he released a critical novel: Scanning the Business Environment. He is credited as the founder of PEST analysis.
ETPS was the beginning. It was a good starting point. Find the latest news on your industry using a system like Google News Look at examples of recent sales wins and recent customer churns If possible, allocate each pillar of PESTLE to different managers to research in advance of the brainstorming session Any industry activity looking at tools like Crunchbase If in a group, these can be shared via an email beforehand or presented on the day.
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