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I can recall that time as if it were yesterday: nobody could have predicted the pace with which the entrepreneurs moved in but that is what they do when they see an opportunity. Everything was conducted at the speed of sound. While the southern hemisphere adopted a common model of contracting players centrally, the European approach was fragmented.
Unions lacked the means to sign players to them and it was not long before the clubs in England and the RFU joined the battle as businessmen sought a return for their investments at a time of mounting losses. We were not paid anything then for playing for England but the regulations then allowed us to benefit from, in classic IRB speak, non-rugby related commercial activity. Sir John Hall lasted four years before giving up on rugby, having lavished millions on the Falcons. We are all slightly different; no one size fits all.
Twenty years on, it is harder, faster and markedly cleaner, less individual but with a ball-in-play time that has doubled. My era was not great [in terms of dirty play] but before that it was even worse. There is so much responsibility on everyone now in terms of interest and profile. People are attracted to the family of rugby and interest, which is already going through the roof, will explode during the World Cup, which will be an incredible celebration of the sport.
If someone had said in that the World Cup would see 2. What we had to do in England in was produce a system that worked for us; it took a decade but now we have a much better understanding of what we are about: I think it is a huge strength for us that our leading clubs are now big businesses. The agreement we have with them works for the national team and the club game.
We are different. By having professionalism and relegation we have, and I say this as someone who supported ring-fencing when I was at Newcastle, allowed ambition to thrive. I am not sure there is any appetite in the game for another debate on relegation. One of the fears if you remove ambition is that you do not know the damage you will do until you are 10 years down the line.
We have made six under world finals in eight years. The pipeline is working and it is starting to come through to the senior team. That is why it is important that the RFU and the clubs reach a new agreement.
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